A classic 20th century Russian novel by Ilf and Petrov entitled "The Twelve Chairs" contains a verbal exchange, highly humorous, in my opinion, between a con artist trying to raise money, supposedly for the needs of the anti-Bolshevik underground, and a small town fellow, sympathetic to the cause:
"What's your political credo?"
"Always!" repliied Polesov delightedly.
I do not remember if this scene is present in Mel Brooks 1970 adaptation of the novel. Regardless, the point is that the word "always" (semper in Latin) possesses a very high level of appeal when it comes to indicating one's allegiance to something.
Acceptissima semper // munera sunt, auctor quae pretiosa facit - Those gifts are always the most acceptable which our love for the donor makes precious (Ovid)
Conlige suspectos semper habitos - Round up the usual suspects
Cotidie damnatur qui semper timet - The man who is constantly in fear is every day condemned. (Syrus)
Credula vitam spes fovet et melius cras fore semper dicit - Credulous hope supports our life, and always says that tomorrow will be better. (Tibullus)
Crudelius est quam mori semper timere mortem - It is more cruel to always fear death than to die. (Seneca)
De duobus malis, minus est semper eligendum - Of two evils, the lesser must always be chosen (Thomas a Kempis)
Fama semper vivat - May his/her fame last forever
Hoc natura est insitum, ut quem timueris, hunc semper oderis - It's an innate thing to always hate the one we've learnt to fear
Non semper erit aestas - It will not always be summer (be prepared for hard times)
Rosa rubicundior, lilio candidior, omnibus formosior, semper in te glorior - Redder than the rose, whiter than the lilies, fairer than everything, I will always have glory in thee
Semper fidelis - Always faithful
Semper idem - Always the same thing. (Cicero)
Semper inops quicumque cupit - Whoever desires is always poor. (Claudian)
Semper letteris mandate - Always get it in writing!
Semper paratus - Always prepared
Semper superne nitens - Always striving upwards
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