Image Dos and Donts for John Edwards Radar Online

If nothing else has become clear in American politics this week, at least we now know that John Edwards likes to look good. And if looking good costs $1,250 (airfare included, natch), then so be it.

But Edwards pricey stylist wasnt the only member of the candidates camp to break ranks in recent weeks. Edwards wife, Elizabeth , got in a heated argument with conservative waif Ann Coulter on MSNBCs Hardball, igniting rumors that the whole thing might have been a publicity ploy to raise money for her hubbys campaign.

That wouldnt be out of the question, as Edwards recently e-mailed supporters asking for handouts in order to reach a goal of $9 million raised for the quarter, a big step below the $14 million he was able to raise in the first quarter. Hes in third place among Democratic candidates but well behind front-runners Hillary Clinton ($27 million) and Barack Obama ($32 million) for earning in the last three months.

Its precisely these kinds of challenging moments that lead to a public relations emergency. With politics, image is everything, baby. So as Johnnys coif fell flat with critics, Radar got on the horn to Frank Kauffman, executive VP and general manager of Edelman PR, the firm known for handling political hot potatoes on the Hill.

John Edwards, youre in the PR/ER!

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