PRO Trend Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Travelling is my life
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